{"id":728,"date":"2018-09-07T22:17:35","date_gmt":"2018-09-07T22:17:35","guid":{"rendered":"http:\/\/socialmedialv.com\/?p=728"},"modified":"2018-09-07T22:17:35","modified_gmt":"2018-09-07T22:17:35","slug":"how-to-rank-higher-in-google-seo","status":"publish","type":"post","link":"https:\/\/royalinkprojects.com\/socialmedialv\/how-to-rank-higher-in-google-seo\/","title":{"rendered":"How to Rank Higher in Google SEO"},"content":{"rendered":"

If you don\u2019t already use SEO to increase your business\u2019s reach, then you are missing the mark in terms of ranking higher in online searches. SEO is one of the most effective ways for your business to flourish online. As we finish 2018 and head into 2019, you start to reflect on how increasingly important SEO has become for a business. It\u2019s become more evident now more than ever that businesses need SEO ranking to be found online. At Social Media LV<\/a>, we\u2019re SEO savvy and have mastered the ins and outs of all SEO bases. <\/p>\n

SEO trends have changed drastically this year which leads to many people wondering if their SEO strategy needs to be reworked. In order to be consistent with your rankings on Google searches, it is important to stay competitive and aware of your social media strategies and being willing to make changes when needed. Just like staying in trend with social media in general, it\u2019s important to change your game plan<\/a> occasionally. <\/p>\n

If you\u2019re not too familiar with Google SEO, here is a helpful guide to keep in mind as you get started on your Google tactics and strategizing: <\/p>\n

Publish Relevant Content<\/h2>\n

If you haven\u2019t already been told, regardless of whom your audience is \u2013 always publish relevant content<\/strong>. There is absolutely nothing that can substitute this because loyal and new followers depend on the content that engages<\/a> them. Asking yourself questions such as: \u201cWhat does my consumer research?\u201d \u201cWhat is new in my industry?\u201d \u201cWhat is trending right this minute?\u201d are important to be asked every day as the answer to these questions can change daily.<\/em><\/p>\n

Sometimes, businesses can become so caught up with improving their SEO search that they sacrifice the quality of their writing just to appear higher up. While it is very important to use keywords and phrases to rank higher in Google search engines, it\u2019s the quality of the writing that truly sticks with people. As you are writing and publishing relevant content<\/a>, also remember to make it unique and appeal to the user, not just the search engine!<\/p>\n

Perfect Your Meta Data<\/h2>\n

Your Metadata is the first thing that your audience sees upon searching for something on Google. This is usually the time where they decide if they should move forward and click on your website link. Everything from your title to your description matters \u2013 so don\u2019t take it lightly. There is usually a limit to the Meta descriptions so choose your words wisely. The best thing to do is condense your writing into your best two sentences and adjust it to exactly what you imagine the audience or consumer is asking when searching about the topic.<\/p>\n

Always Include Links<\/h2>\n

Link specific words in your writing to anything that leads to your website whether it be other tabs on the website, other blogs you\u2019ve written and your homepage. Of course, don\u2019t overdo it! Keep each link as unique as possible. If you\u2019ve written various blogs and articles, keep this in mind as you write blogs\/articles. You’ll have tons of links and content that you can reference in your writing. Creating relevant links<\/a> within your writing will improve your search engine rankings and the page that you\u2019ve linked it to. <\/p>\n

Don\u2019t Overlook ALT Tags for Images <\/h2>\n

One of the most commonly overlooked ways that could benefit your webpage is the ALT tags attached to the images you use. Yes, even your images can improve your search engine optimization! ALT tags are a shorter term for alternative text descriptions. During instances where pictures don\u2019t fully load, viewers cannot see the image, or in text-only searches, alternative information will be provided to view the tag and your website will still pop up because of the alt tag attached to the image. In other words, this increases your reach because your images will always pop up on Google. <\/p>\n

2018 SEO Trends You Might Not Know About<\/h1>\n

SEO trends are dominating in 2018, which means, along with these basics, there are new trends you might not know about that could potentially affect how your business gets ranked on searches:<\/p>\n